Hello! Welcome. I’m Brooks Barron, author and founder of Soulful Impact.

I'm a seasoned executive coach and guide, helping visionary leaders create the reality they want while living authentically and free. I work primarily with leaders who have made it to the top of Success Mountain and realized that something essential is missing. The majority of my clients are founders of venture-backed technology startups and/or families with intergenerational wealth.

I built Soulful Impact because I needed it myself. I grew up in a family with a long history of success. My ancestors have held wealth and power for generations. I've carried that weight my whole life.

For years, I pushed hard to measure up. Princeton. Deloitte. Stanford. Silicon Valley startup. I checked every box. I thought outward achievement would be the path to inner fulfillment. But no level of success, impact, or prestige — even in areas aligned with my passions and values — could quench the longing of my heart.

In 2014, on a vision quest in the Utah desert, I finally broke through. Four days alone with no food and no distractions. Only a prayer to discover who I really am and what I’m here to do.

The light I saw in that canyon helped me remember a deeper truth.


Soulful Impact is an idea, and aspirationally, a movement.

Our world needs leaders to evolve. The current paradigm from which we are creating our future isn’t just falling short — it’s directing us over a cliff.

I believe the primary reason for this is that we have forgotten what it means to be fully human.

In that forgetting, our egos are in the driver’s seat. They may be trying their best, but they simply aren’t equipped to successfully navigate the challenges of The Great Turning.

Before we can build the future we really want, we need to remember who we really are. We need to approach and define the success and impact we pursue from the part of ourselves that remembers a deeper truth.

We need to lead from soul.


My aspiration for this space is to help soulful humans like you live their purpose and create a better world.

If this resonates, I hope you subscribe.

I’ll share occasional articles, thought pieces, and soulful deep-dives that explore the cutting edge of what I’m learning on this journey and sharing with my clients.

I’d be honored to have you join this community.


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If podcasts are your jam, check out Soulful Impact with Brooks Barron.

If you’re curious about working together, learn more and connect via www.soulfulimpact.co.

The majestic mountain goddesses at the heart of my little corner of Colorado: The Maroon Bells.
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Illuminating a path to building a better world while living a life of fulfillment and freedom. Writings on leadership, purpose, true wealth, human evolution, and embodying our soul's unique niche.

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